Branding is the heart of any institution’s identity, and when it comes to an elite security force like Lekhwiya – the Internal Security Forces of Qatar – precision, strength, and national pride must be reflected in every visual element. Our team had the privilege of executing the complete branding work for Lekhwiya, ensuring consistency, professionalism, and alignment with their core values. As a leading marketing agency in Qatar, we specialize in crafting distinctive identities for various organizations.
Logo Brand Guidelines
A well-defined brand identity begins with a structured brand guideline. The Lekhwiya logo and its usage were meticulously documented to maintain uniformity across various platforms and materials. This guideline includes details on the correct applications of the logo for business cards, business logo design, corporate identity design, company logo creation, and professional branding solutions, its alternative versions, color schemes, and usage restrictions.
Logo Emblem and Its Meaning
The emblem of Lekhwiya is not just a design; it is a powerful representation of the organization’s values and mission. Inside the emblem, we incorporated symbolic elements that define the strength and heritage of Qatar:
- Qatar’s National Symbol – Reinforcing national pride and unity.
- Army Representation – Showcasing discipline and defense capability.
- Camel – A nod to Qatar’s cultural heritage and endurance.
- Weapon – Symbolizing protection and readiness.
- Moon – Reflecting guidance and vigilance.
- Olive Tree – Representing peace and resilience.
- Strength in Circle – A visual metaphor for unity and solidarity.
Alternative Logos and Usage Guidelines
To ensure flexibility in branding while maintaining consistency, alternative logo versions were developed. The guidelines clearly outline:
- Proper placements and sizes for digital and print media, including logo for tailoring business, custom logo design, tailor shop branding, fashion brand identity, and another specialized platform.
- Color variations, including monochrome and grayscale versions.
- Restrictions on modifications, such as stretching, distortion, or improper color use.
Additionally, the guide specifies:
- What colors can and cannot be used.
- Required padding and margins to maintain aesthetic balance.
- Avoidance of pixelated or low-resolution logo usage.
Commander & Vice Commander Card Patterns
Distinctive business card patterns were designed for different hierarchical positions within Lekhwiya:
- Commander Card Pattern – Featuring an authoritative design with bold color combinations.
- Vice Commander Card Pattern – A slightly refined version maintaining high-level distinction.
- Common Card Pattern – Standardized for all personnel, ensuring a cohesive identity.
These designs follow best practices in design for a business card, custom business card printing, executive business card design, professional business card layout, and premium business card styles, ensuring a professional and sophisticated look.
Branded Mockups for Internal and External Use
To provide a seamless branding experience, we created high-quality mockups for various everyday essentials used within Lekhwiya:
- Table Mats & Diaries – Custom-designed stationery that aligns with the branding aesthetic.
- ID Cards – Incorporating security features while maintaining visual consistency.
- Letterheads – Separate designs for internal and external communications, maintaining a professional image.
- Stamps & Seals – Dedicated stamps for internal and external documents, along with special seals to designate confidential or highly confidential materials.
- Leather Certificate Folders – Exuding prestige and elegance for official documentation.
- Branded Diaries – Maintaining a consistent visual identity for daily use.
Primary and Secondary Branding Elements
A consistent brand requires a well-defined color palette and typography. We carefully selected:
- Primary Colors – Core colors representing strength, authority, and Qatari identity.
- Secondary Colors – Supporting shades that complement the primary palette for versatility.
Typography – The Essence of Written Communication
Typography plays a crucial role in branding, and for Lekhwiya, we selected:
- Primary Font: – A modern, strong, and authoritative font.
- Secondary Font: A refined font complementing the primary typeface.
Marketing for Local Business & Brand Visibility
As part of our digital marketing agency in qatar for business, local business marketing strategies, small business branding, entrepreneurial marketing, and community business promotion strategy, we ensured that Lekhwiya’s visual identity aligns with marketing for local business. By focusing on strong, recognizable branding elements, we helped establish their presence across multiple touchpoints.
Conclusion
Our branding project for Lekhwiya covered everything from logo guidelines to branded stationery, ensuring a cohesive and professional identity. We meticulously crafted business card designs, mockups for office essentials, and standardized typography and color schemes to reflect Lekhwiya’s authority and national significance. By maintaining strict adherence to branding principles, we ensured Lekhwiya’s identity remains strong and consistent across all platforms.
If you want to know more about digital marketing services or marketing agency in qatar, you can visit the links below for more details:
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4. Top Graphic Design Companies in Qatar: Unleash Your Brand’s Potential
5. Digital Marketing Companies in Qatar – Top 10 of 2024
For more details or to learn how your business can grow, connect with us at info@forwardgroup.qa or WhatsApp us at +974-7772-0337.